Philip Shelper — A blockchain loyalty expert

A recent addition to the EZToken advisory team is Philip Shelper, CEO of Loyalty & Reward Co and CEO of LoyaltyX. Loyalty & Reward Co are a loyalty management consulting agency based in Sydney with a focus on designing loyalty programs for blue chip companies globally. LoyaltyX are an experimental loyalty agency.

Phi spent 8 years at Vodafone Australia where he spend time in the loyalty and retention team. This lead to him landing a role at Qantas Frequent Flyer, where he spent four years as Loyalty Product Manager with responsibility for three key areas of the business; the strategic design and implementation of program enhancements, the management of program rewards and industry monitoring.

On leaving Qantas Frequent Flyer, Phil launched Loyalty & Reward Co, picking up major clients including Dan Murphy’s, BWS, HOYTS, HCF, Sportsbet, Optus, Officeworks, El Al Airlines, Cellarmasters, P&G, Langton’s, JUCY, Credit Suisse, BOC, AHL & Macquarie.

More recently Phil launched LoyaltyX, an experimental loyalty agency which trials cutting-edge customer engagement approaches with an ambition to reinvent the loyalty industry. In late 2017, LoyaltyX ran a world-first blockchain loyalty research project at the University of NSW, which demonstrated earning a cryptocurrency instead of points to drive greater member engagement.

Phil is a member of over 140 loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. He presents regularly at blockchain meet-ups and conferences around the world.

With his invaluable experience in loyalty, we believe Phil will help boost EZToken’s global success.

Welcome on board, Philip!