CRM. Sales. Marketing
As the proud business owner that you are, you must take pride on the personalised services you offer, that people can find nowhere else on the market. Surely, you must be one of a kind, so unique that you shout it out loud in your USPs, marketing collateral and online presence. But take a second to reflect…are you really that unique?
There has been a wave of clients recently who have misunderstood the importance of ‘tailored service’ in business. It seems that there is a much bigger interest for quantity rather than quality, which might be the way to go for the moment, but in the long run, you might be shooting yourself in the foot.
One of the first questions you need to be asking yourself when assessing the quality of your product though is how is your marketing blending in with sales and client relations? We all have CRM systems, email marketing systems, we have scripts we follow and processes in place to follow up with potential clients. But how many businesses actually respect the customer journey one has from the get go?
Here’s a succinct, but effective checklist to go through to improve your customer journey and provide an effective solution to your potentials:
1. Segment your audience in your email marketing system This can be segmented based on people who signed up through various campaigns, potential customers that have turned into paying customers, people who haven’t replied back to emails, contest signups, list is never ending.
2. Sync your email marketing system with your CRM You need to be keeping notes of your interaction with your clients. When did you last speak to the client, when did you last email them, what was their reply, why haven;t they followed up, have you given them an offer, have they rejected that offer?
3. Make your systems run automatically Send autoresponders to people who haven’t opened their emails, send offers to people who haven’t made contact in the past 3 months. Stop sending the same message to everybody irrespective of whether they turned into customers or not. Each person has a different entry point in your business and their journey is different, so should your approach and messaging be.
Originally published at Ezy VA Blog — CRM. Sales. Marketing.
