Hubspot — Smarter Content Marketing

As you’ve probably noticed, this week on our Facebook page here, we are covering the importance of content marketing in business, and how to do it well. As entrepreneurs we always keep an eye on what our competitors do (and so should you!), but as a company who’s aim is to help other entrepreneurs scale their businesses, we want to keep you informed with the most efficient tools that are meant to make your lives easier.

So this week’s pick is Hubspot — the almighty content marketing platform that helps you attract visitors and convert them into paying customers. How you may ask? It all starts with creating the content that your prospects are asking for, done in such a way that they are optimized for search engines, but are also ready to be shared on your social media.

Marketing is a combined effort between all your marketing channels, you can’t have one working without the other, and lately it has been proven that one tool will definitely not work without the other. Because we have become so educated in the digital world, we are now “shopping around” to see what solutions are out there, better fitted for our needs, and so having a strong social media profile is not enough anymore without the right strategy in place.

And that is exactly what Hubspot does. It provides you with the tools you need to do inbound marketing connecting email, websites, SEO, landing pages, social media, blogging all in one place. Plus they have an awesome community that you can access to “Rub Elbows With the Internet’s Smartest”.

So check them out, and tell us what you think. They even have a 30 day trial for you to have a play around. In the meantime, keep up the good work!

Originally published at Ezy VA Blog — Hubspot — Smarter Content Marketing.