Instagram Ads

If you’re on Instagram you’ve surely noticed by now the ads they’ve shyly started to roll out in your news feed at the beginning of this year. They’re so discreetly placed that you wouldn’t even realize they’re ads if it weren’t for the tiny “sponsored’ tag giving them away. With super cool features such as multiple pictures display or arty videos, Instagram ads are such an incredible cool if you take into consideration the odd 400 million users that are being exposed to them.

With awesome calls to action taking you straight into the advertisers’ website, what was only available for hard paying companies such as Levi’s and Burberry, is now available through the Facebook Ads dashboard for all companies to indulge in, and we are geeking out of excitement!

Why are Instagram ads so cool? According to Hootsuite ‘Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter’. That means your brand is at least 40% more exposed to your audience than on any other social media platform! Available for creation through your Facebook ads dashboard, Instagram lets you target your audience just the same by location, demographics, interests, actions and more.

Optimize your ads for website conversions, brand awareness, video views or even mobile apps, and be sure to be one of the innovators in your industry that starts advertising, while the platform is not oversaturated. Since Facebook has already started to spread the word through their email marketing campaign about the benefits of advertising with Instagram, we assure you that this little innovation will be on everyone’s strategy map before you know it.

Originally published at Ezy VA Blog — Instagram Ads.