Pinterest —Oopen Doors to Advertising

If you’re in the business of selling your goods or services through the help of beautiful imagery and graphics, then you must’ve indulged in the perks of having a Pinterest account to promote your business by now.

The beauty of having a Pinterest account is well known for driving relevant traffic to your pages for people who are genuinely interested in your services. Of course, once your visitors actually land on the right page, you need to ensure they are presented with a clear call to action, so you don’t waste that traffic by just directing it to a homepage, or a blog post that they then bounce off from.

So now that you learned the general Pinterest lesson of the day, we want to also inform you that Pinterest is now following the steps of their fellow picture worthy app — Instagram, and have opened their doors to the world advertising for small and medium sized businesses in the US. Why you might ask? Well, the benefits are countless according to Pinterest themselves that have identified that “people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again. These engagements drive additional free value to advertisers over time — something you can’t get on other platforms.” (source: https://business.pinterest.com/en/blog/do-it-yourself-promoted-pins-now-open-all-smbs )

Apparently, companies that advertise on Pinterest have received on average 20% more free clicks, since the start of their campaigns, which makes the decision to test the ad platform a no-brainer.

The dashboard seems pretty easy to use and has some neat features to target specific interests which makes it easy for you to categorise what exactly you want to promote. While Pinterest is working on constantly improving the ad platform, we say to watch this space as it’s set to become the next big tool in targeting your potential customers.

In the meantime, keep up the good work!

Originally published at Ezy VA Blog — Pinterest — Oopen Doors to Advertising.