Referrals

Back in the day, way before PR and digital marketing were recognised as being vital for any business, people would sell their products and services through word of mouth aka referrals.

People would recommend their friends, family or business partners to go check out a certain company, either because they were pleased with the level of service, or they were incentivised to do so. The latter turned out to be the basis of successful business relationships, where companies refer each other in exchange for a referral fee, which ultimately means that you’re not relying on only yourself to bring in business.

Recommending someone for the excellent service however puts the ball in your court, meaning you really have to go that extra mile in trying to impress your clients and customers that your products or services are of quality and other people might benefit from them as well. Apparently 65% of business still comes from referrals which makes us think, why aren’t companies investing more in referral schemes? Below you can find an infographic that shows you exactly just how big word of mouth really is in a company’s marketing, and if this doesn’t make you think again, I don’t know what will.

Originally published at Ezy VA Blog — Referrals.