Social Media Ads

With 10 years of history in showing ads in people’s feed, Facebook reported this year an impressive $8.4 billion revenue from advertising alone.

Since the late 90s paid search has been a must do in all reputable marketing strategies, ever since companies such as Google, Yahoo and Microsoft opened their arms to whoever was willing to pay for each click they got through their ads. Slowly pay-per-click became an industry in itself, and as social media grew, it obviously took over that as well.

Started initially on Facebook, social media ads are a revolutionizing way of targeting your prospects by looking at their online behavior, age group, location, interests, and much more. While search engine ads are limited to keywords and phrases people look for online, social media takes online targeting to a completely different level making it so easy to use it’s almost scary at times.

Going hand in hand with the development of mobile phones and the amount of time people are spending flicking through their social media newsfeed, we believe social media advertising will become the main focus in online ads simply by looking at how powerful your message and targeting can get. Using videos, images, carousels, different calls to action, smart tracking aimed at any objective you might be interested in (brand awareness, event promotion, conversions, tribe of followers), social media advertising is the go to strategy as soon as your budget affords it.

But we can tell you from experience just advertising alone on social media is not enough to get you the return on investment you’re hoping for. The real success will start kicking in as soon as you look at advertising from all angles, testing different variations of copy, imagery and targeting. Our strategies involve using different ad sets, targeted at different audiences and tracking whichever ads work best in order to optimize the ones who do and ditch the ones who don’t.

Not having a strategy behind your ads can result in wasting a whole lot of money without any specific result, and that can be frustrating and can lead you to believe social media advertising isn’t actually something you should be looking at doing. But we urge you to think about it twice before embarking on it and then do even more thinking before you abandon the idea.

Any marketing effort is useless if done wrongly or in a hurry, each strategy needs planning and careful implementation and monitoring with each launch, so before you give up on something that is not working, just ask yourself how much time did you actually invest in making this work properly?

Originally published at Ezy VA Blog — Social Media Ads.