Twitter — The Instant Thought
Let’s discuss Twitter today. We’ve been covering social media channels for a while now and we’ve been explaining to you the importance of each of them but we feel we have neglected Twitter a bit.
Twitter is all about being the first to send new information out. It’s about timing and consistency. It’s about connecting with the right people, being present and relevant. Twitter is the platform for news, the platform for innovation. So why are you not on it?
So many of our clients believe that Twitter is just a social network aimed at only having followers and whilst that may not be far from the truth, having actual successful campaigns that attract prospects and people genuinely interested in what you’re having to say, is the way to go on Twitter.
So how do you get to that point? Building a tribe of followers, retweeters, people who engage with your content? Social media marketing is a laborious process, it doesn’t happen overnight, and it shouldn’t do so either. Organic traffic combined with strategically targeted campaigns should be a result of well-thought campaigns, that have objectives and clear steps behind them.
Ezy VA has been through some long trials as well, after launching its Twitter account, and one of the coolest tools we’ve used and realised are actually getting some interest, is our banner strategy which is basically a banner attached to the links you share on Twitter. So let’s say you found an article you liked that you wanted to share on Twitter. You would take that link through our program and code it so that when your followers click on it they would still be taken to that original article, but they would also be presented with a banner, much like the retargeting ones you see in a banner display campaign. You can position the banner anywhere you want, use your logo, CTA and destination URL that you prefer, which is basically bringing you more relevant traffic to the pages you’re interested in promoting.
The below image is just an example of how one of our oldest banners used to look like, that very successfully brought us more than 700 clicks in one month, and a conversion rate of 10.40%. Pretty neat, right?
This service is part of the Done For You Marketing starting at the Gold package and we can tell you it’s something you shouldn’t be missing out on.
In the meantime, keep up the good work!
Originally published at Ezy VA Blog — Twitter — The Instant Thought.
