What We Learned From Our Clients
We are a busy company. We deal with dozens of clients every week, we talk to them about their businesses, their needs, and where they want to go to next. With some of them, we end up working with, with some of them we don’t. But from each call and each meeting, we learn more about business everyday. We learn that business owners sometimes make the same mistakes, that even the strongest of entrepreneurs have fears of some sort, and that it’s ok to ask for help, when you’re not sure of what the right answer is.
For the past couple of months, we rolled out a program, called the Marketing Blueprint (you might have seen it here) , and in this service we have now served over 200 blueprints that have shifted our client’s focus into the right marketing direction. And today, we want to provide you with the highlights of what we look at in the Blueprint program so you can apply it to your business as well.
1. Establish Yourself as the Expert Not everybody sees themselves as the expert, despite the tens of years of experience they have under their belt, hundreds of happy clients, and books they’ve written. Well, guess what? If you have any of the above qualities, chances are you’re pretty much an expert at what you’re doing. And you should make that loud and clear for everybody to watch and learn. Why, you might ask? Because you can leverage off your personal branding to push your company’s services.
2. Provide High Value Content to Your Audience It’s not just about you selling your services, it’s about informing your audience what the right solution for them is, regardless of whether that includes your company or not. People deserve to be informed, and you being the expert, information should come from you. From latest findings, to stats, to your expert opinion to what others have to say, every step of the way, you should we providing high-value content to your audience.
3. Keep In Touch With Your Audience Reply, email, follow-up, explain. Besides creating a means for people to sign up to your newsletters, make sure you also set autoresponders up that are tailored to your audience’s behaviour. What they click on, what they open. Also, make sure you constantly send relevant information out, that deals with both what your company does, and what your audience needs.
4. Build Your Online Presence and Community We can’t stress enough how important a tribe of followers is. Invite people to join, promote your group to your email list and other online channels, send a private message. But whatever you do, you need to create a hang-out space. We have one ourselves — right here, and we can tell we have more than seen the benefits of using such a place. People like to ask questions and sometimes the answer lies with you. Not only that, but you can learn so much about your tribe’s experiences, and you can use that as a foundation to provide new services, or better your existing ones.
Originally published at Ezy VA Blog —What We Learned From Our Clients.
