Looking for a Chief of Process Innovation and Industrial Design
Well, one may ask why a“Food” company is looking for a “Chief of Process Innovation and Industrial Design”. But then, at Rebel Foods(commonly known as Faasos), we kept on doing stuff that has not been done in the business of food ever. For a more in depth understanding of what all paradigm shifts we engineered and where we are going, do check the below link (rather long, but gives you a perspective of what we are up to and makes the rest of this post intelligible):
Now, if you look closely at our business, the heart of it is the network of our 160+ (going to be 500 soon) multipurpose invisible kitchens ( cloud kitchens to borrow from the internet world). This is where the rubber meets the road. This is where the customer experience is created or destroyed. The excellence of operations at each of our kitchen determines whether we are progressing or going backward with respect to our vision of creating world’s first “multi-brand” food company running on an unified infrastructure. In the world of “theory of constraints”, this is the bottleneck for us to gain escape velocity in the years to come.
Fundamentally the job of such a kitchen can be summarized into three objectives:
- Deliver extraordinary food and service to the customer — relentlessly, consistently, day in and day out
- Deliver tremendous job satisfaction to the people working in these kitchens
- Do both of the above at very very high volume levels vs costs incurred
While, the first two are obvious, the third one is actually the innovation generator. We can always deliver 1 and 2 by throwing money at the problem (read put more people, take bigger space etc etc) or choosing to process only a handful of orders. The third objective compels us to think differently from the current norms of running an F&B operation. Some of this we have already achieved through business model ( as described the in the link above) innovation. However, we believe this can be pushed to new territories through intelligent design and process innovation of our kitchens — from workflow to ergonomics to automation to working environment to robotics to novel equipment design. This is where the Chief of Process Innovation and Industrial Design comes in.
Like everything else at Rebel, this role will have complete autonomy to innovate, experiment, take ownership of delivering on the single objective of
“ Increase throughput of our kitchens by 10X, while delivering tremendous customer and employee experience”
Now on to the specifics of the role:
Responsibility: Meet the objective outlined above by relentlessly pushing the boundaries of innovation, embracing the cutting edge across disciplines / industries all over the world, imagining how they can help you attain the objective and bringing them into the Rebel fold.
Team: Build your own team of 2–3 highly innovative designers, who will be as passionate as you to work on this “one-of-kind-in-the-world” job.
Background: You should be trained (from a top institute) as an Industrial Designer with significant years of (>5) experience in imagining and building design-led solutions to industrial problems. Specific industry does not matter. What matters is solid technical knowledge and experience around innovation and design.
Compensation: At par with the industry with generous stock options, that should lead to significant wealth creation for yourself, as Rebel keeps creating value over the years. Also, a great work environment.
Hierarchy: You will report to the CEO ( fortunately or unfortunately, that’s me) directly and be part of the Executive Committee (senior most decision makers) at Rebel.
Character and Culture Fit: You need to be a complete self-starter and always kicked by the possibilities of design. And of course, you need to have a character with the values matching with those of Rebel( Please see below).
For a better understanding of work culture and values at Rebel, please see below ( again its important to go through this, so that you apply only if this excites you)
So, if this makes you start thinking about the solution and imagining the possibilities, then do write to Isha ( isha@faasos.com ) with your resume and a brief note outlining
a) What makes you excited about this role
b) What makes you the right person for this role
c) One example of where you created something unique through design thinking
Look forward to hearing your story.
Jaydeep
PS: if you are not an Industrial Designer and happen to stumble upon this post and love what we are doing and want to help out, then please pass this on to your Industrial Design Friends / Family. Will highly appreciate. And do clap as that helps spread it.
