Core Values in Action: Helping Jobiki define their Values, Mission & Vision
Job seekers increasingly are thinking about company culture. But getting a handle on a company’s culture can be hard unless you know someone who already works there. Brothers Alex and Nathan Guggenberger are addressing that problem through their website Jobiki.
Jobiki offers a unique way to search for the right place to work. Want to work for a company that offers free lunches, a 401(k) plan and beer on Fridays? Jobiki helps you find it. With filters for company size, industry, benefits and perks, Jobiki makes it easy for job seekers to identify companies who share their values.
That’s important because shared values can set the foundation for successful long-term employment. And the values business leaders model, for better or for worse, set the tone for how their team will act and how the business will function.
That’s where we came in, helping Alex and Nathan develop Jobiki’s own core values, mission and vision.
The process is simple, and at the root of its success is a commitment to our own values at Fabric: connection, candor and clarity.
It starts with Connection.
Like I told Alex and Nathan in our first meeting, I’m a terrible millennial. As great as technology is, I long for the pre-cell phone era of human connection and face-to-face interaction — which is why I start out by asking a lot of questions. Effectively developing core values requires connecting on a personal level. As Alex wrote in a blog post about the Guiding Principles Workshop experience, “no subject was left uncensored — the nitty-gritty was all too present.”
Which leads us to Candor.
I loved when, at one point during our conversation, Alex started to censor a thought he had and then paused. Thinking back to the beginning of our discussion, he remembered the importance of candor and decided to share openly about an experience. By creating the space for our clients to speak truthfully, we’re able to get much deeper into what really matters to them — what they value at the core of their being. Alex and Nathan’s willingness to join us in our commitment to candor unearthed values that were authentic to the two of them.
Ultimately, we arrive at a sense of Clarity.
After eight pages of notes and a lot of mulling things over, we came back to the table to review drafts of the core values, mission and vision. Through collaboration, the guiding principles are refined until they clearly represent who you are. Rather than a set of random buzzwords found online, we were able to craft a set of values that reflect the personal experiences and beliefs that have gotten them to where they are today.
This process was especially fun with Alex and Nathan because at first glance, the two brothers couldn’t be more different. But once these two got going, wow — the similarities they share made it clear why they are great business partners:
At their core, they value compassion, discovery, ownership and equity and they share in their passion for the Jobiki mission and vision.
They were so great to work with and I’m excited for what’s to come of Jobiki as they apply their guiding principles.
Want a new job with a people-first company? Try out Jobiki’s search engine: www.jobiki.com
Need core values, a mission statement and a defined vision of your own? Connect with us at www.befabric.com
