20% Text Rule, Facebook Ad Placement & Instagram Business Profiles | #TSMS Episode 3

Charlie Lawrance
Facebook Advertising 101
1 min readJul 18, 2016

Questions answered on this episode

  • 0:25 — What’s going on with the 20% text rule in Facebook ads, I can’t find any official information on their page.
  • 1:23 — What do you think of the Twitter app engage?
  • 2:11 — I notice FB have placed 86% of the reach on the Audience Network and not much on mobile reach. My question then is, is it worth focusing just on Facebook or do you normally leave ad placement to auto post across the networks including Instagram?
  • 3.55 — I’d love to get your thoughts on Instagram for Business profiles. Are you concerned that organic reach for brands will take a dive in a year or so once Facebook can identify which accounts are personal and which are company?

Resources from this episode

Question of the day

  • Are you going to be switching your personal Instagram profile to a business profile? Comment below with either a Yes or No.

Want to take part in the next episode? Tweet me (@charlielawrance) your social media marketing questions using the hashtag #TSMS.

Originally published at charlielawrance.com on July 18, 2016.

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Charlie Lawrance
Facebook Advertising 101

Facebook ads strategist | Founder & CEO of Gecko² (http://geckosquared.co.uk) | Writer for @SMExaminer & @agorapulse | Speaker | Tennis player 🎾