Page “Like” Campaigns, Google Expanded Text Ads & LinkedIn Pulse | #TSMS Episode 5

Charlie Lawrance
Facebook Advertising 101
1 min readAug 20, 2016

Questions answered on this episode

  • 0:34 — I am currently running ads for Page Likes which I’m getting for an average CPL of 0.21 Cent. What’s your experience with Like ad campaigns?
  • 1:34 — I’d like your advice on marketing a self published novel I’ve already boosted some posts with a great response.
  • 2:30 — I’ve just got access to Google’s new expanded text ads in AdWords, do I have to create completely new ads or can I keep running my existing ones?
  • 3.20 — LinkedIn Pulse: Should you just copy over your blog posts to Pulse or only write original content on Pulse? What are some ways you leverage Pulse?

Question of the day

  • What type of Facebook ad campaigns are you currently running? Leave a comment below.

Want to take part in the next episode? Tweet me (@charlielawrance) your social media marketing questions using the hashtag #TSMS.

Originally published at charlielawrance.com on August 20, 2016.

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Charlie Lawrance
Facebook Advertising 101

Facebook ads strategist | Founder & CEO of Gecko² (http://geckosquared.co.uk) | Writer for @SMExaminer & @agorapulse | Speaker | Tennis player 🎾