Thursday Theory:

For the past 7 days I’ve ran some tests on Facebook and found some stuff that are really interesting.

All my winning bids and where do I get most of my conversion have something in common. My winning bids are all 3 to 5 time the actual cost of the specific action that I’m optimizing for. I’ve also found that this same theory is working the same way for Link Click Bidding that it is working for Offsite Conversion Bidding.

Quick example: Daily Budget = $100, Manual Bidding on Add To Cart at $20, Actual Add To Cart CPA cost is around $4

Now if you see that your ATC CPA cost is at $8, I would move my bid to $40 and Daily Budget to $200

The whole campaign that I’m experimenting that right now has a ROAS that is more than 300%. My campaign has 8 Adsets and all of them are ROAS positive.

Test it, and let me know how if goes!