How Quantitative UX Research Differs from Data Analytics

Besides several similarities, there are 4 major distinctions between these two roles.

Duyen Mary Nguyen
Oct 17, 2017 · 7 min read

Commonalities

1. Human-Centric vs. Business-Centric

2. User Intent vs. User Action

3. Inference vs. Prediction Accuracy

4. Analyzing Survey Data vs. Logged Behavioral Data

Working Together


Facebook Research

Learnings from the people who study human behavior for Facebook

Duyen Mary Nguyen

Written by

Quantitative researcher, interested in technologies for social good, with background in social psychology & communication.

Facebook Research

Learnings from the people who study human behavior for Facebook