Stronger Findings the ‘Mad Libs’ Way

How a simple sentence structure helps me deliver more actionable findings.

beth_lingard
Jun 20 · 3 min read

How this formula helps me, as a researcher:

  • Enables me to move quickly and ensures that I include all key elements to help my research live on.
  • Pushes me to become a better interviewer because I know I need to understand the reason behind a participant’s response in order to complete the formula.

How this formula helps your team:

  • Provides the reason behind the observation, which helps the team focus on the right opportunity and determine a solution that addresses the need.
  • Is easier to understand because it forces you to write in the active voice.
  • Makes your team see things from the participants’ perspectives, helping them gain empathy.

Facebook Research

Learnings from the people who study human behavior for Facebook

beth_lingard

Written by

East Coast gal chasing the West Coast dream. Lovin' the internet start-up scene - anything UX. Learning Ruby on Rails. Getting to know SF by running around it.

Facebook Research

Learnings from the people who study human behavior for Facebook