Debonairs Pizza and face recognition technology
The Faceter system has already been successfully tested in several pilot projects made with differing companies. Each of them revealed how face recognition technology can be used by concrete business sector to solve a variety of targets. We will tell you in detail about all the projects in separate posts.
And starting today with one of our first customers . Debonairs Pizza is a well-known network of pizzerias in South Africa.
No connection seems to be between pizza and video surveillance. This technology obviously helps to improve the restaurant security. But how can it be applied? It turns out that the application of Faceter helps to increase visitors loyalty.
Here’s how it works:
Imagine you to be in other district or city, and suddenly to see your favorite restaurant … You decide to go for a snack, and it turns out the waiters and managers are aware of your preferences! Thanks to the camera data reading, they have already determined the “Client № 34758” entered the restaurant, have already read what kind of pizza you most often order and in which restaurant. They can greet you by name and just ask “Your usual, sir/maam”? Is not this a miracle? Of course, the personal data of each client are collected in case he/she permitted only.
Everyone appreciates attention and a special attitude to himself/herself. Providing with this, the restaurant not only increases loyalty, but also revenue. After all, it’s always nice to visit places you are already known and cared. That restaurant will be recommended to friends and acquaintances for sure!
Debonairs Pizza got satisfied with the project implementation results. Here their representative`s feedback is:
“We put a lot of energy into understanding our customers — their preferences, habits and lifestyle to provide a better overall experience during visits to our restaurants.
Analysis of video streams from surveillance cameras and accurate facial recognition technology helps us to create a database of our customers. We integrate it with CRM or POS in order to do advanced segmentation and create a more individualized marketing campaign by offering consumers exactly what they want at the right time.
We have completed a proof of concept on Faceter for exactly these purposes and were very satisfied by the quality and level of technology displayed. As a result we are currently in the process of concluding an agreement for using Faceter on daily bases.
