Intelligent Way to Use Video Surveillance

There are many ways how computer vision can make video surveillance more useful. Olivia Krauth, the author of very popular online tech media TechRepublic, is describing six poducts that help companies to use video in a smart way and Faceter is among them.

This is what Olivia wrote:

Faceter’s facial recognition program helps businesses work better with customers, potentially increasing customer service along with the accuracy of targeted marketing.

The facial recognition software analyzes a video stream in real time. When it identifies a face, the software catches multiple shots of the face, then builds an unique vector for each face for future identification.

Businesses can use the facial vector in a variety of ways. Faceter worked with Debonairs Pizza, the largest pizza chain in South Africa, to track customers. The software let the business call customers by name, know their preferred toppings, and track how often they get pizza and whom they show up to the restaurant with. The result, according to CEO Robert Pothier, is more personal treatment, like what you would get at a local restaurant, and increased loyalty.

Currently, such facial recognition technology is only available to large businesses due to cost. Faceter is working on a consumer version of the software, designed to be more affordable for SMBs.

But we want to make advanced technologies affordable for regular users, not only for business of any kind and size. We would like to quote twit by one of our supporter to illustrate Faceter’s vision and approach:

Faceter reminds me of the time when GPS was the reserve of the elite military forces and now its incorporated into every mobile device in the world. its the way of the future…

This is exactly what we are doing — democtratizing innovations.