Amazon’s Logo Through the Years
Published in
2 min readJan 23, 2020
Source: Marketplace.org
Published: July 2019
Amazon’s Logo Through the Years
Circulated: November 20, 2019
As our customers’ expectations of Amazon change, so does the logo.
1995 to 1997: Amazon River
1997 to 1998: Earth’s biggest bookstore
1998: the circle with capital letters
1998 to 2000: orange curve
2000 to 2012: a-to-z smile
2012 to present day: drop the “.com”
