March 30: What Is Strategy? (Part 2 of 2)

Source: Harvard Business Review (pdf)
Published: November 1996

What Is Strategy? (Part 2 of 2)

Let’s look at an example (from 1996): Southwest Airlines.

Strategy: to serve price- and convenience-sensitive travelers.

Choices:

• Fast 15-minute turnarounds at the gate
• No in-flight meals
• No assigned seats
• No interline baggage checking
• A standardized fleet of Boeing 737 aircraft
• No large airports
• Does not fly long distances

Are you hiring tech talent? Email me to feature your job in this newsletter.