March 9: Getting a senior leader to take action

Source: Allie Miller
Published: February 2022

Getting a senior leader to take action

Need to ask a VP (or someone senior) to take action?

Include the following in an email for effective internal communication:

1) SITUATION — summarize the situation

2) RETURN/RISK — outline the ROI of taking action and/or the risk of NOT taking action. Be specific and quantitative (e.g., customer names, count, size, cost, competition)

3) ACTION — offer a clear next step the VP can take to capture the return or eliminate the risk, ex: approve new $15K budget

4) TIMELINE — state when a resolution is needed by

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