The Lack of Social Interaction in Social Media

Source: Rivaliq
Published: February 2019
n = 1,800 companies

The Lack of Social Interaction in Social Media

Circulated: September 4, 2019

The majority of social media users spend time scrolling and consuming content with minimal social interactions. The engagement rate is the likelihood of a person interacting with a post (e.g. like, comment, share).

Engagement rate on popular social media platforms:

• 1.60% on Instagram
• 0.09% on Facebook
• 0.05% on Twitter