We’re told that Pink is for Girls and Blue is for Boys. But have you thought, Why? Let's Find out why?
This gender norm doesn't exist from that long. In the late 19th century and early 20th century, there were several articles suggesting Pink and Blue gender association were actually reversed.
In June 1918, issue of Infant’s department, a trade magazine for baby clothes manufactures, said “There has been a great diversity of opinion on this subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger color, is more suitable for the boy; while blue, which is more delicate and dainty is prettier for the girl.”
According to Jo Paoletti, Historian at the University of Maryland. “There was no gender-color symbolism that held true everywhere” up until the 1950s.
Some people believe these color associations are nothing more than the result of mass marketing campaigns by large clothing companies, originating in America in the mid to late 20th century.
Paoletti says that the rule we use today may reflect the influence of French culture, Traditionally French paired Pink with girls and blue with boys, and because France set the fashion on the 20th century, the tradition held the influence on the whole world.
In 2007, a research was conducted by the Institute of Neuroscience and School of Biology and Psychology, Newcastle University in the UK, asked adults for their favorite color. The color that was most chosen by both men and women was blue. But women on average rated the reddish shade more highly than the men did. The speculated that this was because of the hunter-gatherer. Women traditionally had the job of collection fruits, so they might be more tunned to reddish shades of fruits and berries. Scientists have also discovered the gene responsible for detecting the color red. This gene is in direct relation to the x chromosome. Women have two x chromosome copies compared to just one for men
