How To Hold Your Web3 Community Together During A Market Plunge
When building a successful brand, especially a community brand, you need to understand your customers and members, plus all their deepest desires.
During times of crisis, you need to be able to come back to your community’s why in order to keep everyone together.
Just like selling technical superiority is a losing battle for customer loyalty or wide appeal, so too is selling the promise of “price go up” — whether it’s for a crypto project, or an NFT/Web3 one — in the long run.
Great brands go deep into the psychology of those they serve, become about more than just price or technical capability.
Great brands look into their people’s why and then exceeds those expectations.
In the non-crypto world, Apple is a great example.
In the crypto world, Ethereum and Solana have been leading the charge for their fervent focus on developer communities.
And so when you’re looking at your own community, what is it that’s binding all your users together? Is it price? Is it belonging? Is it something else? Find out what that is, and then double-down on it — especially during crises (like plummeting markets).
The more you make your brand about the community, the more the community will attach their individual sense of identity around the brand, and come to its aid in times of need.
Go back to the fundamentals. Remember why you started your community.