The Correlation Between Bitcoin, Social Networks & “Sense of Community”
In the first half of 2019, a prolific developer by the name of _unwriter released the world’s first native Bitcoin web browser called Bottle. It can provide a hint of what’s to come in the BitcoinSV ecosystem, if we can rethink how we build applications on a new type of data plumbing system.
On the landing page, it (going to use “it” because we don’t know whether the developer is a man, woman or group) responds to the question “Why a standalone browser instead of building as an extension for existing browsers, or waiting for mainstream browser support?” with the below statement:
Many things we take for granted in the old “web browsing” experience — including the security model — no longer apply in the new world of Bitcoin. The thing is, Bitcoin is NOT “the next web”. In many ways it’s completely opposite of what the WWW is, which is why Bitcoin is so powerful.
That’s why it’s more beneficial to start from scratch instead of forking an existing full-fledged browser built for the existing WWW, with many legacy features that can constrain future directions. We can create a new user interaction model optimized for the new Bitcoin world order.
What’s occurring right now in the BSV (Bitcoin SV) ecosystem is a flurry of development that requires a different type of thinking. You can’t solve problems using the same thinking that caused them.
This is what made Bitcoin so “revolutionary” back in the day, because it got people thinking differently about the world. Unfortunately, if you’ve been paying close attention to what’s happened over the last decade, the Bitcoin most people know (BTC) has been subverted (via the promise of Lightning Network as a scaling solution) to something that is no different to what we already have. In my opinion, this has been Bitcoin’s biggest setback.
Fortunately, Bitcoin had a way of preserving itself through what are known as forks. As a result, two key hard forks took place over the last couple years, which resulted in Bitcoin Cash (BCH) and Bitcoin SV (BSV). Whenever an attempt to alter the Bitcoin protocol as of v0.1 occurs, that new chain is considered the fork (regardless of the ticker, e.g. BTC/BCH/BSV). This is why there’s been so much contention around “who is the true Bitcion?”
Bitcoin was built around the concept of Small World Networks (SWN) and is known to be an incomplete graph:
Like nature, or reality itself, it is neither perfect (Regular, High L, High C) nor completely random (Low L, Low C). If looked at through the lens of a security expert, it is secure enough, as opposed to trying to be completely secure, with economic incentives used to combat some of the potential attack vectors.
Social networks like Facebook, Twitter, LinkedIn, etc. are also based around this concept of SWNs.
Another way of understanding SWNs is through the concept of 6 Degrees of Separation. You may be familiar with the term from the 1993 movie of the same name, or even witnessed it unknowingly when looking at 1st, 2nd, or 3rd degree contacts in LinkedIn.
Six degrees of separation is the idea that all people are six, or fewer, social connections away from each other. As a result, a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps. It was originally set out by Frigyes Karinthy in 1929 and popularized in an eponymous 1990 play written by John Guare. It is sometimes generalized to the average social distance being logarithmic in the size of the population.
As aforementioned, LinkedIn will show you up to 3rd degree connections. I have rarely (if ever) met anyone outside of 1st or 2nd degree connections. Since the maximum may be six, LinkedIn shows just how small our world feels, and this is important if you want to understand why companies like Facebook are now shifting their mission statement towards more meaningful connections than just the number.
Sense of Community
According to the American Psychology Association, a “sense of community” is:
…a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members’ needs will be met through commitment to be together.
This sense of community is an important factor in determining trust levels within a group. The higher the trust, the higher the sense of connectedness and camaraderie. Noting that connectedness ≠ connection.
As we mentioned above, Facebook has shifted their mission statement from “making the world more open and connected” to “to give people the power to build community and bring the world closer together.”
This then resulted in Facebook reducing organic business page visibility (unless you pay via ads), shifting its algorithm to return to actual friends and family posts, and increasing focus on smaller, tighter-knit Facebook Groups.
In the beginning stages of the social network era, we saw an explosion of open platforms. Now, we’re starting to see a contraction whereby individuals are preferring smaller messenger groups and/or more intimate viewing experiences (e.g. Snapchat/Instagram Stories). This is echoed by Dr. Craig S. Wright:
“It is not open platforms people seek but rather closed personal groups and communication with people in a way that allows them to build trust over time. People need to be able to decide what they will consider public, private, or even somewhere in between. Importantly, such a system would include a means to attribute information to a source and stop the widespread misinformation campaigns that have been occurring.”
If you’ve lived long enough in this world to experience this, you will know the feeling over time that it’s far better to have a small, close group of friends, than it is to have many acquaintances that you have no real deep relationships with.
Communities, or that “sense of community”, comes from high trust, strong bonds, and deep relationships with fewer people. Why? Because it’s harder to go deep with more people — there just isn’t enough of you, or your time, to create authentic relationships both ways through volume. But you can leverage the “small world effect” to achieve that sense of community. Drake sums up this dilemma well in his song Fear:
Yeah, and plus things are just surreal at home
People think I’ve changed just cause my appeal has grown
And now security follow me everywhere
So I never actually am alone, I just always feel alone
More connected than ever, but also disconnected.
The same applies in the world of Bitcoin. The network stays decentralized enough through a minimum number of “hops” (or degrees of separation) between nodes. This makes it so that not every single individual in the world needs to be a “node” (a computer or CPU used to check, validate or mine Bitcoin), only a few in the end need to be, so that the rest of the network can feel free to transact safely. Because, at the end of the day, despite how rational we may think we are, the majority of humans are driven by emotions.
Tying It All Together
So what does this all mean for the future of social media?
With the initial reference to _unwriter’s new Bitcoin-native browser, Bottle, we begin to see a reshaping or thinking of how the applications we build can be improved with an underlying plumbing system like Bitcoin.
If we think of Bitcoin — not just as cash or a “store of value — but a system, we can start to rethink many of the applications we currently have in the world with new eyes.
Example #1: social media. We are seeing an increase in the abuse of automation in the form of bots, anonymous trolls, and cyber-bullying. Imagine a world where you may need to pay (in the form of micro-transactions) in order to comment, post, or reply. Mind you, this is already taking place on various sites such as Yours.org and Steem.it. If someone really wanted to post negative things, en masse, it may cost them an arm and a leg to do so. Now, some will of course be willing to pay this, so then what? Well, if data/transactions are being sent via Bitcoin (as the underlying plumbing system), all things get traced back to its source. It makes it very easy to track down if absolutely needed. This starts to shift people towards more honest behaviour, as it brings in accountability.
Example #2: identity. With personal keys, Bitcoin removes the need for things like usernames, passwords, 2FA, etc. You hold your keys, other providers then need to request access to your data, from which you could potentially be paid for it directly, and in real-time, versus how it’s currently setup, whereby you give your data over freely and then lose out on any money made by third-parties selling your data.
Example #3: copyright. Whenever something like an image, video, audio file, etc. gets copied, the piece of data’s original source (currently contained via OP_RETURN within a Bitcoin transaction) can be traced back and attributed correctly to the source owner and their original transaction ID. It is immutable.
Another useful example may come in the form of global, federated search. A fellow community management expert, Rachel Happe, shares:
This was shared in response to a thread of hers around anyone who can create a community platform that gets the analytics, content management, search + CRM aspects “right”. With Bitcoin underpinning everything, this becomes a reality, as all data becomes traceable/interlinked, while privacy still remains in tact and secure (just not anonymous). We cry out for federated search, but also seek privacy. Bitcoin (as a system) is that near-perfect middle ground.
Now, we haven’t even covered how communities have formed around Bitcoin (as an idea) itself, but if we wish to truly innovate, we must discard all that we think we know. We must start from scratch, but with lessons learned from the past. Is Bitcoin (as a system) still worth keeping an eye on, in terms of reshaping our global financial/social infrastructure? Let’s see.
What are your thoughts? Do you see the Bitcoin + Social connection? Share your comments below. And if you wish to read more insights around communities and emerging technologies, subscribe to my profile or click here for our company newsletter.