Why Enterprises Need To Master Community-Building for Web 3.0 & Metaverse
Reality check: the largest “enterprises” of today are consumer-driven. Facebook, Google, Amazon, Netflix, etc.
Yet traditional players tend to still think enterprise means acting in a way more reflective of suits and ties from older generations. Sure, that may still work to some extent, but dynamics are shifting.
Culture is whatever you want it to be. There are multiple “enterprise” cultures out in the market, but just because things have been done a certain way, doesn’t mean it needs to continue as such.
Why Community, Why Now
An untapped opportunity — for traditional enterprise followers — is mastering the art of community-building. Why is that?
With Facebook rebranding to Meta, and Jack Dorsey’s Square to Block, companies are going all-in on the emerging “metaverse” for the future of play and work. This is a massive signal of what we can expect over the coming decades. And as aforementioned, the largest “enterprises” are now B2C companies.
In this emerging metaverse (and Web 3.0) space, communities are playing an increasingly large role in language, economics, and productivity.
Just take a look at some of the biggest, community-driven events during the pandemic:
1/- Tech Giants Go All-In On Remote Work
20 Companies That Are Now Remote-First or Fully Remote
With the dust kicked up by the COVID-19 pandemic finally beginning toÂ clear for many, it's a new frontier of working…
Some of the largest tech companies went all-in on remote work thanks to Covid.
The Reddit effect: WallStreetBets is changing the role of the individual investor
This past year, Reddit's rowdy crowd on the popular "WallStreetBets" forum became a household name after rallying…
a ragtag, Reddit community of traders took on larger institutions
3/- Rise of Censorship-Resistent Platforms
Opinion | Trump's Truth platform looks to dominate the far right. That's unlikely.
Any minute now, a test version of Donald Trump's new social media site, Truth Social, is due to go live. Plenty of…
Almost buying a copy of the Constitution is easy, but giving the money back is hard
As of last Thursday night, ConstitutionDAO found itself in possession of around $49.8 million it wasn't able to spend…
ConstitutionDAO raised $40m+ within 48h amongst random Internet strangers.
5/- NFTs over traditional fundraising
Why VCs Are Investing In NFT Marketplaces
NFTs, or non-fungible tokens, are becoming mainstream, and that means more people are looking for ways to build upon…
NFT-driven communities are raising more money than traditional startups, in less time.
All of these consumer-driven behaviors will eventually make their way into the workplace (enterprise) between 2020–2030, just like messenger-based apps did (e.g. Slack, Microsoft Teams, etc.) between 2010–2020.
So what does “community” have to do with anything?
Those who are able to drum up community interest, involve them in creation processes, reward them for their work, and provide long-term benefits, are winning. And they’re winning in very unexpected ways.
The Next Wave of NFTs is Starting With Community First - Decrypt
From the art world to gaming to sports, the hype around non-fungible tokens () has exploded in 2021. But as the…
Those who are building communities successfully for Web 3.0, the metaverse, NFTs, DAOs, etc. are going to be able to do the same for enterprises internally (for employees).
The reason for this is because, as aforementioned about more companies going “remote”, companies will need experienced professionals who know how to create a “sense of community” across multiple virtual workspaces. In lieu of physical water-coolers and kitchens, you will need to have vibrant Slack/Discord channels, and maybe even VR/AR rooms, to name a few. You will need to understand that this next generation will expect this as the norm.
Learn more about Faia and its services — building meta-communities for forward-thinking business and government leaders.