Switch

The social enterprise for fair trade

We want to mediate between producers and small existing business in order to make them switch to fair trade products helping both producers and retailers that have less power in the market place to gain more customers.

At the beginning we want to focus on three daily products that have a very large scale market: coffee, sugar and takeaway paper cups.

https://youtu.be/ZzGINwVYYqg

Goals

• Encourage existing small business who don’t have the resources and the knowledge to switch to fair trade products
• Show customers retailer’s engagement in social issues
• Gather the community of lead users of fair trade products together and create a deep bond with all the people involved in the production chain through digital and social marketing initiatives
• Raise awareness on the fair trade issue

How we are gonna do it?

1. We will create online material and make it available to test our idea
2. We will look for wholesalers of fair trade products that we are going to offer to our clients
3. We will find 100–200 existing small businesses and offer them to switch to our products
4. In order to gain their trust we created a campaign ( Cup Choice Campaign ) to show them how many of their customers will be happy to pay a little more money for their daily coffee
5. We will start selling the products
6. We will create digital material on social networks that aims to create a deep bond between consumers and producers sharing stories and photos
7. We will expand our market with new products
8. We will create crowdfunding campaigns for social purposes

The Switch team