Mona AkmalBeyond attribution: Measuring marketing influence in three layersMarketing budgets in B2B companies range from 6% to 15% of annual revenue, yet we’re stuck in the dark ages when it comes to understanding…6 min read·Mar 22, 2022--1--1
Mona AkmalBuild vs buy: How to decide if you should develop your own softwareThe decision to build vs buy software is something that comes up often at high-growth companies. I don’t hear many people talking about how…6 min read·Mar 11, 2022----
Mona AkmalThe consumerization of B2B marketingHow businesses sell software to each other is transforming. For many B2B SaaS companies, gone are the days of six-month deal cycles…5 min read·Mar 8, 2022--1--1
Mona AkmalHow to find product qualified leadsFor companies with a large volume of free users or aggressive land-and-expand strategies, it’s important to identify the subset of users…6 min read·Mar 1, 2022----
Mona AkmalMessy data? Here’s how you can still be data driven.Data hygiene doesn’t have to stop you from being data driven. Find what matters most, do a short sprint, and take up a daily practice.5 min read·Feb 24, 2022----
Mona Akmal5 things we learned about PLG from DropboxMany Falkoners, including our co-founder, are early Dropbox people. Given product-led growth (PLG) is such a hot topic right now, we want…5 min read·Feb 22, 2022----
Mona AkmalCohort based funnels and why you need themSurprise: What you have in Salesforce is not a funnel.5 min read·Feb 3, 2022----
Mona AkmalHow can marketing and sales win together?The B2B SaaS go-to-market motion has recently transformed as companies transition to account-based and product-led growth motions with…5 min read·Jan 20, 2022----
Jensen PriceTwo simple metrics frameworks to track what mattersExplore input metrics vs output metrics and reporting metrics vs analysis metrics to ensure you’re using your data well in decision making.5 min read·Jan 18, 2022----
Ryan HaugheyThe Six Methodologies of Elite Analytics TeamsLearn about the six powerful techniques used by analytics teams to convert data to information.10 min read·Jul 6, 2021----