Let’s Talk About Giving it All Away for Free
It doesn’t pay to be a knowledge Scrooge.
If you gave me a torch and permission, I would burn every lead magnet and webinar to the ground. Believe me when I say that with few exceptions — including free chapters of novels I preview before buying the book — both have been an epic waste of my time. Two pages of definitions I could’ve looked up on Google in exchange for you Willy Lohaming your way into my inbox is not a fair trade. I’ve endured the 45-minutes pitch calls you’ve branded as “exclusive, nowhere-to-be-found insights,” which taught me webinars are wasted hours of my life I’ll never get back.
Yes, I realize my opinion is controversial. People are already stomping their little feet, waving their valuable PDFs in my face. I give zero fucks because I’ve downloaded and viewed only a few lead magnets that proved their worth. So before you start shouting, yes, I believe stellar examples exist amidst the flaming sea of feces.
I’m a marketer and a consumer — not an idiot. Don’t spin your false tales of selfless altruism, the martyr voice crying out that your labor-of-love podcast is free to your listeners. Especially when those corporate sponsors are padding your checking account in exchange for fawning over them during the commercial break. Especially when that podcast is the bait for the…
