FamePick Series: Top 10 Celebrity Endorsements

Series 3: Car Commercials

Anyone remember Michael Jordan’s Chevrolet throwback commercial from 1992?

Fan: “What’s your favorite product endorsement?

Michael Jordan: “Let me think…” (Gatorade, Jordans, McDonalds appear in though bubble) “Tough question” (Chevrolet SUV appears and Jordan smiles)

26 years later, the power of celebrity endorsements is more effective now than ever. Influencer marketing continues to advance with progressive technology. Check out #10, “The Walken Closet.” For this commercial, Kia teamed up with Influencer, who used IBM Watson to gain psychographic insights on their target audience and to also help generate branded content. A lot has changed since 1992!

Here’s a countdown of some of our favorite endorsements, this week it’s all about cars.

#10 Christopher Walken — Kia

The Walken Closet (2016)

#9 Will Ferrell — Dodge Durango

Dodge Durango Featuring Will Ferrell as Ron Burgundy (2013)

#8 Pierce Bronsan — Kia Sorento

The Perfect Getaway (2015)

#7 Cam Newton & Miranda Kerr — Buick

Buick Commercial Featuring Cam Newton and Miranda Kerr (2017)

#6 Serena Williams — Mini Cooper

Mini Cooper Commercial Featuring Serena Williams (2016)

#5 Matthew McConaughey — Lincoln

Bull (2014)

#4 Michael Jordan — Chevrolet

Chevrolet Commercial Featuring Michael Jordan (1992)

#3 Lawrence Fishborne — Kia Matrix

Kia Matrix Commercial Featuring Lawrence Fishborne (2014)

#2 Ryan Reynolds — Hyundai

Ryanville (2016)

#1 Jean-Claude Van Damme — Volvo Trucks

The Epic Split (2013)