Week 5• UX Tools — Team One
New perspectives in challenges
Following our generative research from the week before, we were able to follow some patterns using affinity mapping.
Research Analysis
We picked out key notes and points from each user interview and generative research and plotted them onto an affinity map.
We found some patterns in the individual issues across different interviews.
- Delayed communication between parents cause plans breaking down
- Children take more responsibility as they grow
- Families with more web-like patterns have issues with daily transport
- Parent’s enjoy and value time spent with kids while preparing
Children’s perspective
As we were going through the interview process, we also saw an emerging problem to be seen from the children’s perspective, and explored these issues in parallel.
There was an emerging rise in the interest of providing solutions for children’s improvement, by way of individual creativity, or give them more agency for responsibility and helping their parents out.
Emotional value and creativity
On our research to explore car and automating tasks, we realized that thinking in the direction of extreme automation or intelligent systems was moving away from what we gathered from our interviews on a general basis — which was the warmth and love that parents have when recollecting accounts of their routines with their children. We needed to think in a more emotionally sensitive direction.
In having researched some aspects of children’s development, assuming that it would the point of maximum concern for parents, we found out about decline in creative outlets for children belonging to the elementary school to middle school age group. This was due to emphasis on standardized tests and scarcity of extracurricular activities due to budget cuts.
At this point we came to a conclusion of having two separate but bridgeable directions —
Third space
In the parallel research of the future of mobility, we focused on autonomous driving, and figured that the future of automated driving would transform the time spent in the automobiles as the third space. We wanted to direct our research to design for this space.
Client Presentation
This week was also one to update Bridgestone, our client, about the progress we have made so far.
A quick summary of this presentation was as follows :-
Research process so far — generative research
Research Analysis — affinity mapping and narrowing down the type of family we would like to target
Opportunities — what we saw as potential opportunities
Next steps — New research and possible directions
Going forward…
We are going to move forward with more questions to answer in the new space, and are aiming to be
- What would families spend time doing in the third space?
- What is done in the first and third spaces?
- Activities parents and children enjoy doing together
- Activities done in the car currently
- How are parents currently part of their kids’ creative development?
We will be conducting more generative research especially in-context, along with literature reviews on the interior spaces for autonomous vehicles.
