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What Recent Horror Films Reveal About Our Psyche

Deep-seated fears about ghosts and…Airbnb hosts?

For years I worked on the commercials for Universal Studios Hollywood Halloween Horror Nights (temporarily RIP, 2020). The job was a bit ironic, since scary movies give me the willies. Nonetheless, I quickly discovered that making a truly, enticingly creepy ad wasn’t as simple as rounding up the local clowns and giving them…



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Jess Watts

Where culture & consumerism meet. Advertising Strategy Director, Business Insider’s Rising Stars of Madison Ave | Stalk me here: