“You’re Gonna Love This Franchise”
Fandom, corporate media, and San Diego Comic-Con
I arrive in San Diego on Wednesday afternoon via a packed Pacific Surfliner. There’s a general air of weary anticipation onboard, as though we are already tired of something we actively signed up for. The crowd is wall-to-wall pop culture references, shirts and hats and bags, dotted with a handful of confused people I can only describe as Very Southern California: tan, breezy, and apparently unaware they booked a ticket on the train to Comic-Con.