Coins, Stamps and NFTs: Survey reveals German’s passion for collecting
NFTs as a driver with new opportunities for collectors of traditional valuables. A ranking of the most popular collectibles in Germany.
● The hunter as a collector: Men have stronger interest in collecting than women
● Popularity: Coins are more popular than books, comics and records
● 5% of Germans already collect NFTs
Berlin, February 23, 2022 — Tech startup FANZONE did a representative survey in which 1,000 Germans were asked about their passion for collecting, resulting in which objects Germans like to collect the most.
Ranking of the 10 most popular collectibles among Germans
1️⃣ Coins 37%
2️⃣ Comics, books 36%
3️⃣ Records, CDs 34%
4️⃣ Luxury items (e.g. watches) 34%
5️⃣ Art 31%
6️⃣ NFTs 28%
7️⃣ Autograph cards, postcards 27%
8️⃣ Toys, dolls, model making 26%
9️⃣ Collectible cards (e.g. Panini) 25%
🔟 Stamps 22%
50% of Germans love to collect
Men are hunters, women are collectors: This is obviously no longer true, as the survey results prove. Today, men show a greater passion for collecting than women (around 7% higher on average). This is most evident when it comes to collecting coins. 42 % of men have an interest in collecting coins, whereas only 32 % of women do so.
Only art objects are collected more frequently by women than men. The love of accumulating things wanes in the course of life. The interest in collecting is lower in the older age group, except for records and CDs. These things are as popular among 55–65 year olds as the younger generations.
Germans like to collect coins, books, sound recordings and status objects
The most desirable objects among collectors are traditional goods such as coins, books/comics, records/CDs, and status objects, comics, records/CDs, followed by valuable status symbols such as watches and art. About one in three collectors show a fascination for these objects.
Stamps are a major exception, coming in last place. Just under one in five collectors still collects stamps. The heirs of the “Blue Mauritius” are still most popular in Saarland. Thanks to new technologies, classic collectibles will gradually become more digital over the next few years. Something that applies to all traditional themes such as art, music and trading cards.
New technologies arouse new desires
Germans are already busy accumulating digital collectibles such as NFTs. 28 percent of Germans with a passion for collecting already regards NFTs as a desirable collectible. The most enthusiastic collectors in this field are people in Mecklenburg-Vorpommern. Collectors in Rhineland-Palatinate, on the other hand, are sceptical.
“As hunters and collectors it is in our nature to seek out beautiful and valuable objects. The survey shows that collecting digital goods such as NFTs is already generating a strong interest. Contrary to popular opinion, this proves how innovative and open we are with new technologies.”
- Dirk Weyel, co-founder and CEO of FANZONE -
The future of collecting is becoming more digital
The “Red Mauritius” and the “Blue Mauritius” are two of the most famous and rarest postage stamps in the world and are still increasing in value by the day. The Red Mauritius was auctioned 2021 in Ludwigsburg for 8.1 million Euro.
A few months earlier, Mike Winkelmann aka Beeple sold his work “The First 5000 Days” as an NFT for 69.3 million US Dollars. Fueled by the Corona-pandemic and the social media boom, everyday life has become more digital. The metaverse and Web 3.0 are just the next steps in development.
Documents, contracts, photos, everything can be processed digitally and therefore digitalization does not stop at the passion for collecting. Potentially, every object can also be collected digitally. Our survey shows that 5% of respondents from Germany already own digital objects such as NFTs. 43% of the respondents said they could well imagine investing in digital valuable objects.
“Technologically NFTs make it possible to link unique successes, moments and emotions with an object and make them collectible. The survey confirms the great potential for the future. The fact that Germany’s largest sports associations, the DOSB and DFB, already offer NFTs shows how much work is already being done on this topic”, says Dirk Weyel.
Findings for NFTs in Germany:
- 8% of 18–44 year-olds already invest in NFTs
- 63.6% of 25–34 year-olds invest or plan to invest in NFTs
- Men have jumped on the bandwagon faster: 7.4% have already purchased digital goods, compared to 2.6% of women
- 44.2% of men are considering investing in NFTs soon, with women being mostly equally as interested at 41.8%
- 50% say collecting in digital form is much more practical
- 49% are excited about the new technology
- 53% emphasize that it is a great long-term investment
Top 10 most popular collectibles among Berliners:
1️⃣ Comics and books 47%
2️⃣ Art 37%
3️⃣ Luxury items (e.g. watches) 34%
4️⃣ Autograph cards and postcards 33%
5️⃣ Records and CDs 32%
6️⃣ NFTs and digital assets 30%
7️⃣ Coins 29%
8️⃣ Toys/models and dolls 24%
9️⃣ Stamps 22%
🔟 Trading cards 18%
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ABOUT FANZONE
FANZONE Media GmbH develops and operates a novel fan experience platform that combines digital trading cards and fantasy sports gameplay on the blockchain. On fanzone.io, users can buy, collect, trade digital trading cards of their favourite sports stars. Porsche’s company builder, Forward31, is the strategic partner of FANZONE.
Founders Dirk Weyel, Claudio Weck and Björn Hesse bring decades of experience in games, sports marketing and blockchain technology to the table. More on www.fanzone.media
For media inquiries to FANZONE, please use Björn Hesse’s contact bjoern@fanzone.media / +49–162–4046257
Fans can follow FANZONE via social media on Facebook, Instagram, Twitter@fanzone_io as well as on LinkedIn, Discord and Telegram.
