FANZONE and HAUS Music bring NFT holder to the New York E-Prix

Collect-to-earn is a major aspect of FANZONE NFTs and bringing you the best fan experience, combining online and offline utility. Partnering with the music platform HAUS we’ve got a special for our US customers: Own a Maximilian Günther NFT and win 2 tickets for Sunday’s Formula E race in Brooklyn.

Bjoern Hesse
FANZONE.io
4 min readJul 14, 2022

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Lower Manhattan Skyline (Photo by Sam Bloxham)

A few weeks after NFT.NYC, the largest and most respected NFT conference in the world, which has been dubbed the Super Bowl of NFTs, another meaningful event for FANZONE is happening in the Big Apple. The ABB Formula E World Championship is returning to the streets of Brooklyn for the New York E-Prix, Rounds 11 & 12 of Season 8. It’s a favourite of the drivers, teams and fans alike, and the 2.320km, 14-turn Red Hook racetrack remains unchanged from its familiar layout of the past 5 years.

This is a special one, because Nissan racing driver Maximilian Günther celebrtated a New York victory last year — and we’ll do a special drop this weekend of his NYC E-Prix IFAW card. The race is also special because New York is the homebase of our partner HAUS Music, that we teamed up with on the Maximilian Günther NFT project. Digging in the HAUS music archives we found Ulrich Bannenberg’s very fast & dramatic electronic dubstep song “Attic Aliens”, which added a new layer to the storytelling of the video NFTs and launch video:

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Axel Niehaus, co-founder of HAUS: “For us this project is already a success story because we’re entering into a new space. Besides jingles and music themes for commercials and TV shows this is for us the first time, we’re taking steps into Web3 and the world of NFTs. Supporting e-mobility and the International Fund for Animal Welfare are two more reasons why we love this project so much.”

Maximilian Günther’s first NFT collection lets fans experience his rise from a 6-year-old kart driver to becoming the youngest Formula E race winner in history. “I want to explore the positive possibilities of this new technology with my Eco-NFTs,” says Günther. “For me it’s all about better connecting with my fans and raising awareness about the importance of animal and nature conservation.”

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Since this year Maximilian Günther is an ambassador of the International Fund for Animal Welfare (IFAW), a global non-profit helping animals and people thrive together. A significant share of the revenue from the NFT sales will be donated to the IFAW. On some special NFTs, created by the Belgium design artist Dominique Lobbestael, the animals and work of IFAW are depicted as Mandalas, an Indian art form. Mandala means infinity in Buddhism. The artwork is a reference to the blockchain, where the NFT stays forever in the Metaverse.

Fanzone brings you to the race track

We always push to make FANZONE the go-to-plattform for sports fans and NFT enthusiasts. With our drops being designed with more and more utility there’s also higher potential for new sports fans testing out NFTs for the first time. Increased fan engagement is what all athletes, clubs and federations are looking for, and FANZONE is one Web3 piece in that big puzzle.

Own at least one Maximilian Günther’s NFTs in your Fanzone account and win 2 tickets for Sunday’s Formula E New York E-Prix.

Like we mentioned before New York is a special place for Maximilian, because it’s one of the 3 cities were he had already won an E-Prix! By owning at least one MAXG NFT in your Fanzone account you have now the chance to win 2 tickets for Sunday’s Formula E New York E-Prix in Brooklyn. If you don’t own any yet, hurry up until Saturday. The lucky winner will be announced this Saturday, July 16 2022, at 4pm CET | 10am ET.

Sustainability matters

New York City has set a net-zero carbon emissions target for 2050, with an 85% reduction on greenhouse gas emissions by the same date on 1990 levels enshrined into law. In 2020 New York’s Governor Andrew Cuomo announced the ‘EV Make Ready’ programme to drive New York to its goal of 50,000 charging stations and 850,000 zero emissions vehicles in the state by 2025.

FANZONE’s Eco-NFTs are listed on the Polygon blockchain, an Ethereum sidechain, which is considered a “green” blockchain. The Polygon blockchain consumes 99,9% less energy on ETH 2.0 than other NFTs on Ethereum due to proof-of-stake. Unlike proof-of-work, Polygon uses proof-of-stake validation, which ensures very low power consumption. Also for every new registered user Fanzone is planting a new tree in Africa with the help of Trees For The Future. Environmental protection is of course also our top priority with NFTs.

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ABOUT FANZONE

FANZONE Media GmbH develops and operates a novel fan experience platform that combines digital trading cards and fantasy sports gameplay on the blockchain. Founders Dirk Weyel, Claudio Weck and Björn Hesse bring decades of experience in games, blockchain technology and sports marketing to the table. On fanzone.io, users can buy, collect, trade digital trading cards of their favourite sports stars.

Porsche’s company builder, Forward31, is the strategic partner of FANZONE.

Fans can follow FANZONE via social media on Instagram, Twitter @fanzone_io as well as on LinkedIn, Discord and Telegram.

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