How Famiflora used AI to improve their customer support.

Introduction.

Famiflora is the largest garden and decoration center in Belgium (Mouscron), spanning over 25000m². They offer a wide range of flowers, plants and seasonal decorations. Their center also has a large food hall with a market, several shops and a restaurant.

The main challenges of garden centers are:

• Attracting young customers
• Increasing customer satisfaction
• Pre-sales support
• After sales support
• High labour costs
• COVID-19

Internal challenges.

The Famiflora team is looking to decrease customer support volume, improve pre-sales and after-sales support as well as attract new customers. In order to reach their goals the team will have to find a new, innovative way of streamlining their customer support by taking a more customer-centric approach.

“Faqbot’s technology is improving our customer satisfaction by its ability to provide our customers a fast and correct answer to their questions.” -Fabien Sobiecki, Marketing Manager @Famiflora

Solution

Famiflora has worked with Faqbot, a Belgium-based tech startup that specializes in using artificial intelligence in order to turn FAQ (Frequently Asked Questions) and help center pages into automated helper chatbots. Marketing Manager of Famiflora says: “Faqbot’s technology is improving our customer satisfaction by its ability to provide our customers a fast and correct answer to their questions.” These AI-powered SaaS chatbots help Famiflora to deliver 24/7 customer support directly through their website in French and Dutch. These bots will help the team to decrease customer support volume, improve pre-sales and after-sales support as well as attract new customers and cut labour costs.

Want to know how?

Meet Iris, the virtual assistant of Famiflora on their website www.famiflora.be

Or contact us at hey@faqbot.co