Sales automation in 5 steps

Faqbot
Faqbot.co
Published in
3 min readNov 20, 2017

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Faqbot is built to automate repetitive tasks and workflows for FAQ Automation. An automated helper bot for customer support contacts.

Besides providing answers automatically, Faqbot can guide users conversationally to a predefined outcome to trouble shoot, sales or lead generation purposes.

“Any processes that can be structured and mapped out can be automated”

Furthermore, any automated process can potentially be made into self-service. This rendered the service transactions more accurate, convenient, faster, personalised and on-demand.

In this article we want to share how you can automate your sales.

Step 1: Understand customer

Map your sales process. Understand and clarify this:

1) Your value proposition

2) Customer persona (who they are, their needs, how, when to reach them)

3) Customer decision making process

4) Typical barriers and questions

5) What is your customer journey

Analyse minimum of 10 sales cases to compare and identify any patterns.

Guiding question : Is there a pattern to the process?

Step 2: Map sales process

Understand your sales phases from initial contact to closing. The phases and order will varied depending on the type of product, services, sales amount and type of customer. Below are a generic phases of sales :

Awareness > Engage > Qualify > Acquire > Offer > Close > Deliver > Retain > Repeat.

Guiding question : What are the steps and orders?

Step 3: Sales channel

Understand your sales channels. Does this take place online, offline or mixed. Clarify the role of your online channels in your customer journey.

Guiding question : How can your scale this?

Step 4: Sales conversation

Transform above process and information steps into a series of imaginary conversations between your prospects and you in questions and answers format.

1) The value propositions : How do you show your value proposition

2) Prospect persona : Speak their languages and can you reach them online

3) Their decision process : What speaks to them, their needs

4) Typical barrier and closing : Qualification process and type of questions

Guiding question : How to serve this information in small chunks?

Step 5: Automated conversation

Evaluate if you can automate your sales processes completely or partially. Transcript the series of conversations into a guided conversational flow between your chatbot and users.

Guiding question : How can you validate these assumptions.

Publish your chatbot. Start validating your assumptions, enhance your conversational flow based on real feed back and scale it. Get more sales automatically done with less resources!

Faqbot ‘s custom conversation flow capability can be configured to automatically :

1 ) Engage with your prospect

2 ) Highlight your value proposition

3 ) Response to barrier or rejection questions

4 ) Qualify your leads

5 ) Collect prospect’s contact

6 ) Close sales

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Faqbot turns FAQ page into a chatbot in 2 minutes. Faqbot is designed to guide FAQ conversations, increase sales and lead generation result online.

Sign up for our 14-day free trial at : https://goo.gl/mu6oiY

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Faqbot
Faqbot.co

We turn your FAQ page into a chatbot in minutes. Build your own chatbot with custom conversation flow for customer support, sales or lead generation purposes.