How To Build Symbiotic Relationship Between Input Providers, Farmers
Agri-input providers in India have to constantly tackle a multitude of challenges, making it difficult for small and medium companies to remain afloat despite the country’s vast market potential. The issues faced by farm input providers have been identified as a lack of trust and communication by farmers, high operational costs, regional fluctuations in demand, reaching scale, and market expansion.
To counter this, we created FarmGyaan — capable of shooting 10,000 concurrent customised advisory calls per second in all regional Indian languages — through which input providers offer add-on information services to farmers along with their products.
For better targeted marketing, our integrated dashboard was built to ensure input providers can create customised advisory to meet the needs of individual farmers based on their farm boundary, sowing dates, crop or seed variety and language. All this information is provided to farmers via scheduled pre-recorded interactive voice response system (IVRS). Additionally, the call input feedback is captured on a real-time basis for input companies to plan sales strategy. The frequency of calls is determined by the farmer’s needs.
We believe FarmGyaan will revolutionise input marketing strategies, and bridge the trust gap between farmers and agriculture suppliers through its easy-to-use low-cost customer engagement plan.
FarmGyaan was developed by integrating satellite imagery data, weather, soil type and mandi information, so that input providers could offer multiple value-added services to farmers to establish a more symbiotic relationship.
This customer centric approach has enabled us to provide customised information to 37 lakh users in Rajasthan.
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