Village Profiler — All You Need to Know
It’s incredible how technology is impressing us in every field of life and you just about have to imagine the probability of a miracle being possible, and lo and behold, someone has done it already.
With smart phones getting smarter and AI robots winning over human capabilities, it’s leaving us spellbound. For instance, have you ever wondered why the bib of a sprinter at a marathon is so expensive, especially in the international runs?
It is GIS enabled, in order to do the real-time tracking of the race route and key stations which are the most crucial aspects tracking the winner and also for crisis management that enables authorities to take decisions quickly and more efficiently.
The geographic information system (GIS) enables mapping of all the miles of the marathon to show the real-time movement of runners, live traffic and weather, the number of patients in medical tents, movement in the acres of land around the track, and even things like emergency vehicles and the helicopter landing pads.
If GIS can bring that kind of perfection to sports, it can only supersede expectations in more elementary walks of life to improve the livelihood and lifestyle of those that base their business decisions on far flung farms and the dynamic activity thereof such as sowing, vegetation, harvesting season, water sources, connectivity to roads and banks, etc.
Farmguide’s Village Profiler Sketches Success
Farmguide, an agri-tech startup, focuses on building innovative solutions for industry players such as tractor, fertilizers, loan, insurance and seed companies.
It provides them products such as ‘Village profiler and Tehsil at a glance’, which at a glance helps you understand demographic conditions, socio-economic conditions, cropping frequency, farm size distribution, soil condition, rural infrastructure, farm connectivity, market/mandi prices, water availability, etc., in a village.
Most companies in the agricultural sector are currently running their fleet on the ground and relying on incomplete data points to understand the geography of their interest.
With a team of experts with IIT lineage, Farmguide’s Image Labs division specialises in machine learning based geo-spatial data analytics. Their proprietary lies in being able to identify farm boundary with the use of deep learning technologies.
To answer all top management needs, be it the strategic decision to expand in any particular geography or withdraw from one, Farmguide can profile villages and provide them demographic, socio-economic, satellite remote sensing based analysis, clean government open data (SHC, Market prices) in a consequential and presentable format.
The How-To Guide
Simply, the user can log a request for any or all of the mapped coordinates by sharing the list of villages in a specified format by selecting the demographic details like village, Tehsil, district and state and the application produces reports in an easily comprehensible pdf format. This can also be available in dashboards. Without reinventing the wheel, this information can be made for any strategist of CXO and help them with making decisions of business expansion of any kind.
What’s in it for me?
Lack of understanding of the product and its correlation to your business often makes CXOs pass up on the opportunity that could boost their trade exponentially.
Understanding the geography and all other quandrants of your business regime could help you understand your area of expansion or maximizing product utilisation in your current designated area. For instance, despite the near saturation of banking and other financial institutes in the urban areas, their penetration in rural India is only about 40%. This presents a huge area of opportunity and improved financial inclusion.
Farmguide has built an end-to-end solution to benefit these excluded 60% population that stands at a high-risk platform in absence of organized financial lending and financial literacy.
Farmguide’s IIOT to Achieve Desired Results For its Patrons
Farmguide has come up with a unique Industrial Internet of Things to standardize an approach that counters the data deficiency that plaguing most industries in the agricultural sector today with the under-mentioned 5-step blueprint.
1. Identify the region of interest.
2. Generate leads via a network of village level entrepreneurs.
3. Engage with farmers via advisory solution to increase their loan repayment capacity and identify potential defaulters.
4. Simultaneously build farmer profile and farmer credit rating mechanism.
5. Monitor farms of loanee-farmers to estimate their potential income at the end of season.
The procedure above can be customized to suit the requirements of various clientele and helps them penetrate into the rural Indian agriculture market, build a strong customer portfolio with efficient identification and monitoring of customers using ICT & remote sensing technologies.
With the farmer at the heart of their operations, Farmguide evens the scales by providing farmers periodic customized agriculture advisory on the best agriculture practices to increase their crop yield and income, thereby increasing their loan repayment capacity.
FarmGuide extensively detailed and interactive market research report helps financial institutions in identifying and targeting the villages using various filters in the illustration below to select the villages with the highest potential for serving. This report will provide insights using the following filters in the selection of villages.
Farmguide’s Hand-in-glove With Economic Progress
Reducing poverty in India or worldwide is not just an equation of providing the poor with more money but it is a complex equation of providing the poor with the means to reserve their money favourably and insuring its determinants such as crop and its sale.
A savings account could help the farmer sustain for a long period on his meagre income by budgeting, securing cash, restricting withdrawals and earning interest, and also in the long run increasing his credit score. By increasing the banking opportunities for inaccessible, faraway lands, Farmguide is lending a hand in the country’s progress as there are several studies to indicate that access to financial services has a direct corollary into economic upgrade.
