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Reflections on a week with the Prime Minister’s trade delegation
Reflections on a week with the Prime Minister’s trade delegation
Two weeks ago Farm.ink was lucky enough to join the Prime Minister and 28 other businesses on the UK’s trade mission to South Africa…
Georgia Barrie
Sep 11, 2018
What 100,000 African farmers can teach us about social networks
What 100,000 African farmers can teach us about social networks
In July 2017 we started the Africa Farmers Club (AFC) with the aim of helping farmers share their knowledge, networks and markets. Since…
Adam Wills
Jul 4, 2018
The business case for proactively targeting female users
The business case for proactively targeting female users
Last year I wrote a blog telling the story of how we managed to close the gender gap of the Africa Farmers Club chatbot in just five days…
Georgia Barrie
Mar 29, 2018
How we closed our gender gap in 5 days
How we closed our gender gap in 5 days
We recently launched a new Messenger chatbot called the Africa Farmers Club. It provides farmers with local trending news about their crops…
Georgia Barrie
Nov 28, 2017
Why Facebook is a game changer for Kenyan farmers…and why it’s already ripe for disruption
Why Facebook is a game changer for Kenyan farmers…and why it’s already ripe for disruption
Yesterday an article by Grace Mureithi in Kenya’s The Standard newspaper caught my eye. With the headline “Why every farmer needs a…
Georgia Barrie
Sep 15, 2016
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