GROWTH HACKING THE HANG TAG
Necessary but mindless.
Such is the life of the modern hang tag. Every clothing company surely has one. They toil over the color, which version of the company logo, what brand mission statement should be attached. However, no one gives fair consideration to the potential impact of the hang tag.
No more!
In todays fast moving society attention is at an all time premium. Brands will pay millions on millions for “moments” to connect with consumers. Yet they forget about the one chance they have every time they actually buy the product.
The hang tag is unique in that unlike an Instagram post, tweet, or snap the customer HAS TO ENGAGE! They have to rip it off their new clothes in order to wear them. Therefore, we can be sure that they are paying attention to it and interacting.
What if instead of writing off the hang tag it became a focal point of customer interaction?
Strategies for elevating the engagement with hang tags:
· Placing your companies Snapchat QR code on the tag. There is no denying that Snapchat is running the social game right now. Snapchat reigns supreme especially for companies with a younger customer demographic. The QR could help create more interaction and drive future sales.
· Creating a social sharing #hashtag for Twitter and Instagram. It could help customers engage by sharing a picture of their new purchase along with a short review. The picture and review serve as social proof to their followers for the brand.
· Using a custom QR code that leads them to a page with pre-selected items that correlate to the one purchased (i.e. a jacket purchased tag that leads to more jackets, shown below). You could code it generally so that a sweater purchased would populate a page of more sweaters, or bottoms.
· On one side of the tag replacing it with a sticker that could be utilized as a marketing tool. The brand Supreme is widely known for it’s box stickers that are coveted by its consumers.
The previous examples illustrate some of the ways retailers can begin to change their relationship with the hang tang. Instead of viewing it as a necessary piece of paper with the company logo lets change the conversation to one of customer engagement.
The shopping experience shouldn’t end with the purchase. The hang tag can serve as a replacement to the follow up email. It grabs the customer’s attention because THEY HAVE TO TOUCH IT. So instead of writing off the hang tag lets embrace it as the newest and coolest way to growth hack.
