TRY BEFORE BUY: TAKING AWAY THE STRESS OF ONLINE SHOPPING
As daring as Russian Roulette?
In the age of e-commerce guesstimating your size from images can feel just as frightening.
One of the largest friction points in the e-commerce experience is sizing. You love the piece, like the price, but…ehhhhhhh am I a medium or small?
An interesting company tackling this problem is Try.com. Try utilizes a model similar to Warby Parker. However, they aren’t selling you anything. Instead they function as a plug-in to your browser.
The simplicity and ease of the process is astounding.
However, obvious concerns of how does this operate and is this ideal for the retailer arise. According to the CEO, “Try.com increases AOV and Net Revenue because we encourage people to Try more items than they would if they had to pay for it themselves. The retailers still get paid — so they get their revenue. Lots of customers click the Buy button but never checkout — this is a massive problem for retailers and always will be. But with Try.com this friction is totally removed.”
The benefit to retailers comes in the form of seamlessly moving the customer along in the checkout process without having to think. They don’t need to worry about will it fit, how much it is costing them, or buying a return label. All of these concerns disappear under this model.
