Diane von Fürstenberg — The Wrap Dress Revolutionary
Diane von Fürstenberg is a designer and fashion house of the same name, founded in 1972 by Diane von Fürstenberg. DVF is known for its iconic “wrap dress”, ready-to-wear, accessories, prints, shoes, handbags, leather goods, jewelry, and scarves.
In 1974, Diane von Fürstenberg created her knitted jersey “wrap dress”, which she would become famous for. Next, she launched a cosmetics line called “Tatiana”.
Diane von Fürstenberg moved to Paris in 1985, and worked on a number of other businesses related and unrelated to fashion. In 1997, she relaunched her fashion company and the wrap dress.
In 2004, she launched DVF by H. Stern fine jewelry collection, scarves and a beachwear collection.
In 2011, DVF launched a home collection, and a fragrance, DIANE.
Diane von Fürstenberg on Diane von Fürstenberg:
“Diane von Furstenberg entered the world of American fashion when she arrived from Europe with a suitcase full of her dress designs. In 1974, she created the wrap dress, which came to symbolize power and independence for an entire generation of women. By 1976, she had sold over a million of the dresses and was featured on the cover of Newsweek. After re-launching in 1997 with the dress that started it all, DVF is now a global luxury lifestyle brand offering a full collection of ready-to-wear and accessories including shoes, handbags, small leather goods, scarves, and jewelry. DVF is sold in over 55 countries, including 148 DVF owned and partnered stores throughout North and South America, Europe, the Middle East and Asia Pacific.”
The Story of Diane von Fürstenberg:
Diane von Fürstenberg Quotes:
“Fashion is mysterious, as a rule. Why are blue jeans a classic? You just hit on something that happens to be timeless and right.”
“I wanted to be an independent woman, a woman who could pay for her bills, a woman who could run her own life — and I became that woman.”
“Animals come from nature. They were not designed. All my inspiration comes from nature, whether it’s an animal or the layout of bark or of a leaf. Sometimes my patterns are very bold, and you can barely see where they come from, but all the textures and all the prints come out of nature.”
“Clarity is the most important thing. I can compare clarity to pruning in gardening. You know, you need to be clear. If you are not clear, nothing is going to happen. You have to be clear. Then you have to be confident about your vision. And after that, you just have to put a lot of work in.”
“I always wanted to be a femme fatale. Even when I was a young girl, I never really wanted to be a girl. I wanted to be a woman.”