Prada — The Anti-Status Luxury Brand
Prada S. p. A. is a high end, Italian luxury fashion company founded in 1913 by Mario Prada in Milan, Italy. The brand specializes in shoes, ready-to-wear, perfume, leather handbags, and travel accessories. Subsidiaries of Prada include: Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi, Luna Rossa, Fondazione Prada.
Well known models and actors that have walked the runway for Prada include: Daria Werbowy, Gemma Ward, Vanessa Axente, Suvi Koponen, Ali Stephens, Vlada Roslyakova and Sasha Pivovarova.
About Prada, By Prada:
Prada was founded in 1913 by Mario Prada, Miuccia Prada’s grandfather, in Milan. Located in the prestigious Galleria Vittorio Emanuele II, Prada was an exclusive, stylish store selling luggage, accessories and luxury goods, in fine materials and of sophisticated workmanship.
The Milan store quickly became a firm favourite with the Italian aristocracy and the most sophisticated members of the European elite. In 1919 Prada received the warrant of “Official Supplier of the Italian Royal Household”, and since then has been able to display the royal Savoy coat of arms and figure-of-eight knots alongside the company logo.
Miuccia Prada and Patrizio Bertelli started working together in the late 70’s, laying the foundations of the international expansion that was to come. Patrizio Bertelli broke new ground in the luxury goods sector, introducing a new business model in which he kept direct, internal control over all processes, applying uncompromised quality criteria across the entire production cycle. Miuccia Prada’s creative talent and avant-garde approach attracted the attention of the global fashion industry, while her ability to look at the world from an unconventional vantage point allowed her not only to anticipate, but quite often, to set new trends.
Prada now produces men’s and women’s leather goods, clothing and footwear, combining contemporary, cutting-edge sophistication with one-of-a-kind, sublimely-crafted products. Prada also operates in the eyewear, fragrance and mobile phone sectors.
The Story of Prada:
Miuccia Prada Quotes:
“Women often don’t want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don’t know the answer.”
“I was a feminist in the Sixties, and can you imagine? The worst thing I could have done was to be in fashion. It was the most uncomfortable position.”
“Fashion fosters cliches of beauty, but I want to tear them apart.”
“What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.”
“When I was younger, shopping helped me discover many new places and many new things.”
“I always loved aesthetics. Not particularly fashion, but an idea of beauty.”