Victoria’s Secret — “Come Hither” Marketing

Victoria’s Secret is an American fashion company founded in 1977 by Roy Raymond and his wife Gaye in San Francisco, California. The primary products of Victoria’s Secret include premium lingerie, beauty products, and womenswear. The company is currently owned by L Brands.

Starting in 1995, Victoria’s Secret began hosting their annual Victoria’s Secret Fashion Show. The show was first streamed online in 1999. The runway show features the “Victoria’s Secret Angels”, most often the top models in the industry at the time. Victoria’s Secrets Angles include: Lily Aldridge, Allesandra Ambrosio, Tyra Banks, Gisele Bündchen, Laetitia Casta, Helena Christensen, Selita Ebanks, Lindsay Ellingson, Izabel Goulart, Kate Grigorieva, Erin Heatherton, Taylor Marie Hill, Elsa Hosk, Martha Hunt, Rosie Huntington-Whitely, Chanel Iman, Jac Jagaciak, Anna Karolina, Miranda Kerr, Karlie Kloss, Heidi Klum, Doutzen Kroes, Karolína Kurková, Adriana Lima, Stella Maxwell, Marisa Miller, Karen Mulder, Chandra North, Daniela Peštová, Behati Prinsloo, Lais Ribeiro, Inés Rivero, Sara Sampaio, Stephanie Seymour, Josephine Skriver, Romee Strijd, Candice Swanepoel, and Jasmine Tookes.

Victoria’s Secret, By Victoria’s Secret:

Victoria’s Secret, the iconic lingerie brand featuring celebrated supermodels and a world-famous runway show, is the leading specialty retailer of women’s lingerie, prestige fragrance, body care, accessories and athletic and lounge wear. Victoria’s Secret products are sold in more than 1,500 stores worldwide and online at, enabling customers to shop the brand anywhere, anytime, from any place. L Brands’ Chairman and CEO Les Wexner leads the brand.

Top 10 Victoria’s Secret Models:

Quotes About Victoria’s Secret:

“Victoria’s Secret is really about celebrating women and what they stand for: the strength.” — Cara Delevingne
“I remember Tyra Banks giving me encouraging advice during my first Victoria’s Secret commercial shoot. I was so nervous, and she told me to just relax and be confident — that made me feel very comfortable.” -Adriana Lima
“In Brazil, we don’t have Victoria’s Secret, and my family are all Victoria’s Secret fans, so I usually bring them back some lovely pieces.” — Adriana Lima