Fashion & Photography

Aoun Zia
Fashion Creeks
Published in
4 min readJul 28, 2017

The mindsets and different definitions, with some common grounds on importance of both;

Lets take a look at what a Photographer and Photography is:

A photographer is a professional that focuses on the art of taking photographs with a digital or film camera. Photographers use artificial and/or natural lighting to snap pictures of various people, places and things in a variety of settings. Some photographers focus on studio work, while other explore the natural, outside world. There are a variety of photography niches that one can choose from and be able to uniquely showcase their artistic ability with. — Sokanu

Point View quoted;

Without question, photography plays a major role in global fashion culture and its industry and is commanding an increasing share of public consciousness. Our memory of fashion is really through fashion photography and its publishing, rather than fashion itself. But how willing are we to take it into a serious visual and cultural discourse — beyond its aesthetics and beauty?

Examplified;

Fashion & its Industry

Fashion design is the art of application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes. -Encyclopedia

Influence of Photographers in Fashion:

Fashion photographers do much more than just take pictures of gorgeous models. They have the role of perfectly capturing the essence of the clothing or accessories that are being promoted to make them appealing to fashion lovers throughout the world.

Fashion photographers look for ways to portray clothing and other fashion items in memorable and interesting ways. They need to have a good working relationship with the models and fashion designers so they feel comfortable during the photo shoot. The fashion photographer needs to make a connection with the models and make them feel at ease. When the models feel happy and relaxed, this comes through in their expressions in the photos.

As photography today becomes more and more technical, fashion photographers need to know how to use graphic design software to edit and enhance photos. This ensures that the photos are highly attractive and appealing to their clients.

Fashion photographers work closely with fashion stylists, agents, and directors to achieve the right look for the photos. Picking the right background, lighting, and props makes the pictures unique and attractive. As there is a lot of competition in the fashion photography world, fashion photographers need to be creative and develop their own signature style. — IADT

Conclusion:

Fashion & Photography are both form of Arts either Visual or Experimental and their Genres differ from concept to ideas. Photography is a diverse field as well as Fashion Design. Photography covers the Genre of Fashion Design i.e. Fashion Photography. As they both are forms of Visual Arts they Co-Exist to support each other in the various segments of their representations and presentations. Photography plays and important role and is the key influence in Fashion to represent its innovation and uniqueness and virtually give the proper means for it to be represented. Fashion and Photography are both the Virtual and Visual representations of each other.

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Aoun Zia
Fashion Creeks

Experienced digital marketer, social media influencer, and artist with a proven record of success in crafting innovative strategies for global brands.