LV’s (Louis Vuitton’s) Supreme!

Aoun Zia
Fashion Creeks
Published in
4 min readMar 11, 2017

Don’t Cry, Buy a bag and get over it. (Louis Vuitton)

As it goes, so will it come. LV’s Supreme took everything inside with that trademark style. Would it be wise to write too much of my own vibes? I assure you it wont be wise, neither will it suffice. Lets see through these words and our own eyes. Man! I feel like a poet right now. Dang!

In January, at the Fall 2017 men’s show in Paris, super-serious luxury company Louis Vuitton debuted a runway collection in collaboration with the famous skate brand Supreme. Comprised of a whopping 23 pieces, it included a denim jacket ($1,974), a Duffel bag ($2,345), and travel trunk ($6,171) and the repeating LV monogram emblazoned with Supreme’s red-box logo. Menswear blogs went bananas. Hysterical critics called it a “murder-suicide” for two brands that had a famously contentious relationship.”

“They represent the worst form of street culture,” another thirty something skater said of Supreme. “When you go into the store, it’s full of a**holes, they vibe you out.” Supreme was started as a skater label, and according to skaters, this is no longer the case. Furthermore, some think the Louis Vuitton collaboration create a larger divide between Supreme’s skate base and collectors.

People are saying it’s going to separate the men from the boys. Also change and divide the audience,” said a Parsons student at Unique Hype on Elizabeth Street. Multiple skaters told WWD that in the wake of its cachet-laden expansion, Supreme has diverged from its skate roots. “If you buy that Louis Vuitton s–t, you’re stupid,” said one teenager at the Coleman Skatepark under the Manhattan Bridge.

Supreme is a skateboarding shop brand. Our brand target market focus on teenager who like the skateboarding, hip hop culture, punk rock culture, and the youth culture. Unlike other clothing brands, who release their new collections all at once, our brand releases a few items at a time, typically five to fifteen. This “drop” occurs online and in store once every week on Thursdays at eleven in the morning (eastern US time and 11 am (GMT)). This strategy maintains the aura of “hype” that the brand creates. Our shoes, clothing, and accessories create a big secondary market for supreme clothing, because items are produced to a very limited quantity and also because there are only ten stores worldwide. We also has collaborations with other brands, such as Nike, Vans, The North Face, Undercover and Comme des Garçons. These brands are high street brands, they are different with high-end brand such as Louis Vuitton.

They said

Louis Vuitton is a luxury fashion brand, the products range from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories and sunglasses. They have more than 460 stores all over the world.

Supreme and Louis Vuitton is so different that why people all think we try to become luxury and we forget our culture. That is the first reason. The second reason, Supreme Fans feel not good, because the price is very expansive. A lot of real supreme fans cannot afford it. Such as Supreme & Louis Vuitton skateboard box and skateboard kit is $54,500. They think we hurt their hearts.

After all, we a commercial brand. If we want to develop and develop very well, profitability is indispensable. I think this collaboration is perfect, but we still do something to show our customers. Firstly, we should keep our street culture for Supreme, the skateboarding, hip hop culture, punk rock culture, and the youth culture. We can innovative by ourselves, we should be fastidious about controlling its product and image. Keep the cool merchandise as before we did.

All in all, supreme is supreme. Few brands are as polarizing as Supreme. Either you love it, or you hate it. We have to keep the core culture. Sometimes never innovate is another innovation. Supreme is the eternal brand.

Wooh! I agree … Do you?

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Aoun Zia
Fashion Creeks

Experienced digital marketer, social media influencer, and artist with a proven record of success in crafting innovative strategies for global brands.