Branded Podcasts Are The Ads People Actually Want To Listen To

Brands aren’t just blanketing podcasts with discount codes — they’re taking over entire podcast series in the hopes of turning avid listeners into buyers.

Photo by Konstantin Dyadyun on Unsplash


This story is just a click away.

Sign up for a free Medium account to read this story from Fast Company. Plus, get three more stories in your member preview this month.

Already have an account? Sign in

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from Fast Company.
Already have an account? Sign in