Branding luxury in a post-luxury world

Macau is the hedonistic stomping ground for China’s elite. And the City of Dreams wants to be a unique city within the city.

Fast Company
Jul 2, 2018 · 4 min read

BY MARK WILSON

What is luxury to the uber rich? No one knows anymore. It’s a concept in flux. And for no one is that truer than China’s affluent population–a group that’s sick of precious metals, but still likes to win money.

Enter the City of Dreams. It’s a partially opened, three-hotel gambling complex in…

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