Forget the New iPhones: Apple’s Best Product Is Now Privacy

Under Tim Cook’s leadership, Apple saw just how critical an issue user privacy would become. Now it’s at least as important a feature as shiny industrial design or a nice camera

Fast Company
Fast Company

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Photo: Qi Heng/VCG via Getty Images

By Michael Grothaus

When my friends come to me asking which smartphone or laptop they should buy, I almost always recommend an Apple product–the latest iPhone or MacBook. I recommend these products not just because they are Apple’s best, but because as someone who covers technology for a living, I believe that for most people, Apple offers better products and solutions than its competitors.

Yes, Apple’s products are more expensive than many, “but you get what you pay for,” I frequently explain. In the case of iPhones, they generally have the fastest smartphone processors on the market, sport arguably the best industrial design, and have the most refined and stable operating system. I attribute similar qualities to Apple’s MacBooks, although my recommendation for those also include the line, “you’ll pay a little more up front, but they’ll last you twice as long as a PC laptop.”

Of course, this week Apple introduced its newest iPhones, the iPhone XS, XS Max, and XR. Once again…

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Fast Company
Fast Company

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